When a company of any sort achieves a great deal of commercial success it must be tempting to sit back and enjoy it for a while, but good companies know how dangerous that can be and how much it can jeopardise future success. If any auto company has the right to rest on its laurels for a while it has to be Hyundai, which is a brand that has truly reinvented itself in the last decade or so. Hyundai is a very dynamic company that appears to have no fear whatsoever of going into new segments of the market, but it's also making sure it doesn’t take its eye off the ball in areas where it's already successful.
More than a refresh
The launch of the reinvented Hyundai i30 shows just how much effort the brand is putting into maintaining as well as building on its existing market share. This isn’t just a facelift by any means. This is a complete reinvention for the third-generation and the manufacturer is going to make as much out of it as it possibly can.
Those of us with a few years behind us will remember when Hyundai was synonymous with cheap and cheerful cars that gave plenty for the money, but did lack a little in terms of quality and style. That's certainly not the case these days, and the new i30 is a fabulous illustration of where the company and brand is today. This isn't just a model that competes on a level with its Japanese mass-market rivals; the new i30 is a model even those well-known German rivals will have to take seriously.
More costs less
The upgrade in style and quality with each generation is staggering, but Hyundai has no intention of abandoning its value for money roots as the new model has a starting price that's actually $500 less than it was before. Not only that, the 2017 Hyundai i30 also offers more in the way of standard features and equipment than its second-generation predecessor. In fact, the manufacturer claims the value of the improved specification is somewhere between $2000 and $5000, depending on which model you’re looking at.
There's an unmistakable European feel to the new i30, which comes at the moment in three model grades and with three different engine types. That means there's no hint anywhere to suggest this is a car built on a tight budget.
Under the bonnet
The Active model is the entry point to the new i30 range, and it now comes with a more powerful 2.0-litre petrol engine that replaces the old 1.8 in the previous model. The new unit develops 120kW and 203Nm, which is an increase of 13kW and 28Nm, while combined fuel economy ratings come in at 7.4 L/100km for the auto and 7.3 L/100km for the manual. The mid-range model is the i30 SR, which comes with a 1.6-litre turbo producing 150kW and 265Nm and fuel economy ratings of 7.5 L/100km for both gear boxes. Last but not least is a 1.6-litre turbo-diesel that puts 100kW and 280Nm at your disposal with the manual gearbox, while its fuel consumption is rated at an impressive 4.5L/100km. The automatic box boosts the torque up to as much as 300Nm, but fuel economy does suffer a little as a result with a combined rating of 4.7 L/100km.
The completely reinvented i30 now in stock for immediate delivery right here at Peninsula Motor Group, so get in touch today for more details and to arrange a test drive.